Privacy Policy

1. Introduction

ALH Hub ("we," "us,“ "our," or "Company") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our assisted living facility matching platform and related services (collectively, the "Service"). We understand the sensitive nature of the information we handle in connecting families with trusted assisted living facilities, and we take our responsibility to protect this information seriously.

By using our Service, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account or register for our Service
• Search for or inquire about assisted living facilities
• Schedule tours or consultations
• Contact us for support or information
• Subscribe to our newsletters or communications

This personal information may include::

• Name, email address, phone number, and mailing address
• Age, date of birth, and relationship to care recipient
• Financial information related to care budget and preferences
• Emergency contact information
• Account credentials and security information

2.2 Health and Care-Related Information

To provide personalized matching services, we may collect health and care-related information, including:

• Medical conditions, disabilities, and care needs
• Mobility requirements and accessibility needs
• Medication management requirements
• Dietary restrictions and preferences
• Mental health and cognitive care needs
• Insurance information and coverage details
• Previous care experiences and preferences

2.3 Facility Preferences and Search Data

• Location preferences and geographic search criteria
• Facility amenities and service preferences
• Budget ranges and payment preferences
• Tour scheduling and availability information
• Communication preferences with facilities

2.4 Technical Information

• IP address, browser type, and device information
• Operating system and mobile device identifiers
• Usage patterns, page views, and navigation data
• Referral sources and search terms
• Time stamps and session duration

3. How We Use Your Information

3.1 Primary Service Functions

We use your information to:

• Match you with appropriate assisted living facilities based on your needs and preferences
• Facilitate communication between you and facilities
• Schedule and coordinate facility tours and consultations
• Provide personalized recommendations and search results
• Process and manage your account and service requests

3.2 Communication and Support

• Respond to your inquiries and provide customer support
• Send service-related notifications and updates
• Provide educational content about assisted living options
• Notify you of new facilities or services that match your criteria

3.3 Service Improvement and Analytics

• Analyze usage patterns to improve our platform functionality
• Conduct research to enhance our matching algorithms
• Monitor and maintain the security and performance of our Service
• Develop new features and services

4. Information Sharing and Disclosure

4.1 Sharing with Assisted Living Facilities

We share relevant information with assisted living facilities to facilitate your search and booking process. This includes:

• Contact information and basic demographics
• Care needs and requirements relevant to facility services
• Tour scheduling preferences and availability
• Budget range and payment preferences

4.2 Service Providers and Business Partners

We may share your information with trusted third-party service providers who assist us in operating our platform:

• Technology infrastructure and hosting providers
• Payment processing and financial service providers
• Communication and email service providers
• Analytics and data processing partners
• Customer support and call center services

4.3 Legal Requirements and Safety

We may disclose your information when required by law or to protect safety:

• In response to legal process, court orders, or government requests
• To protect the rights, property, or safety of ALH Hub, users, or others
• To prevent fraud, abuse, or illegal activities
• In connection with business transfers or corporate transactions

5. Information Sharing and Disclosure

We implement comprehensive security measures to protect your sensitive information:

5.1 Technical Safeguards

• SSL/TLS encryption for data transmission
• Encrypted data storage and database security
• Regular security audits and vulnerability assessments
• Access controls and authentication systems
• Network security monitoring and intrusion detection

5.2 Administrative Safeguards

• Employee background checks and security training
• Role-based access controls and least privilege principles
• Regular security policy updates and compliance reviews
• Incident response procedures and breach notification protocols

6. Your Rights and Choices

6.1 Access and Control

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate personal information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request your data in a portable format
• Opt-out: Decline certain uses of your information

6.2 Communication Preferences

You can control how we communicate with you:

• Unsubscribe from marketing emails using the link in our messages
• Update your communication preferences in your account settings
• Contact us to opt out of specific types of communications
• Choose which facilities can contact you directly

6. Your Rights and Choices

We use cookies and similar technologies to enhance your experience:

7.1 Types of Cookies

• Essential Cookies: Required for basic platform functionality
• Performance Cookies: Help us understand how you use our Service
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Deliver relevant advertisements and content

7.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality. We also use Google Analytics and similar services to understand user behavior and improve our Service.

6. Your Rights and Choices

While ALH Hub is not a covered entity under HIPAA, we recognize the sensitive nature of health information and implement appropriate safeguards:

• We treat all health-related information with the highest level of security
• We limit access to health information to authorized personnel only
• We require facilities to maintain their own HIPAA compliance
• We provide clear notice about how health information is used and shared
• We maintain audit trails for access to sensitive health data

6. Your Rights and Choices

Our Service may integrate with third-party services and contain links to external websites:

• Payment processors for facility booking fees
• Mapping and location services
• Communication platforms for facility interactions
• Social media integration and sharing features
• Customer support and chat services

These third-party services have their own privacy policies. We encourage you to review their policies before providing information.

10. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Account Information: Retained while your account is active and for 7 years after closure
• Health Information: Retained for 7 years or as required by applicable healthcare laws
• Communication Records: Retained for 3 years for quality assurance
• Technical Logs: Retained for 1 year for security and performance monitoring
• Marketing Data: Retained until you opt out or for 3 years, whichever is sooner

11. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. State-Specific Privacy Rights

12.1 Arizona Residents

As an Arizona-based company, we comply with all applicable Arizona privacy laws and regulations. Arizona residents have specific rights regarding their personal information under state law.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12.2 California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know about personal information collected, used, and disclosed
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

12.3 Other State Laws

We comply with applicable state privacy laws, including those in Virginia, Colorado, Connecticut, and other states with comprehensive privacy legislation.

12.3 Other State Laws

Our Service is primarily intended for users in the United States. If you access our Service from outside the U.S.:

California residents have additional rights under the California Consumer Privacy Act:

• Your information may be transferred to and processed in the United States
• We implement appropriate safeguards for international data transfers
• You consent to the transfer and processing of your information in the U.S.
• We comply with applicable international privacy laws and frameworks

13. International Users and Data Transfers

Our Service is primarily intended for users in the United States. If you access our Service from outside the U.S.:

California residents have additional rights under the California Consumer Privacy Act:

• Your information may be transferred to and processed in the United States
• We implement appropriate safeguards for international data transfers
• You consent to the transfer and processing of your information in the U.S.
• We comply with applicable international privacy laws and frameworks

14. Changes to This Privacy Policy

Our Service is primarily intended for users in the United States. If you access our Service from outside the U.S.:

• We will post the updated Privacy Policy on our website
• We will update the "Last Updated" date at the top of this policy
• For material changes, we will provide additional notice via email or platform notification
• We encourage you to review this Privacy Policy periodically